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Monthly Archives: June 2017

About Business Skills

1. Patience.

In entrepreneurship, it cannot be doubted that patience is key. You need to have patience and understand that entrepreneurship is a journey that can’t be completed in a single day.

2. Tenacity.

Tenacity, or as referred to in other terms, persistence is a skill that is necessary for entrepreneurship success. Sometimes things don’t go your way and you’ll need to keep on pushing.

3. Empathy.

Entrepreneurs are problem solvers. The only way you can ever be motivated to keep on fighting in order to help solve a person’s problem is if you see it as your own, which is why empathy is so important.

4. Leadership.

At one point or the other, as an entrepreneur, you are going to be required to lead which makes having this skill a must. You will have to be able to influence and help people move towards a certain direction.

5. Management.

Management is key to being a successful entrepreneur. Every business has objectives and for people to meet those objectives, they have to be managed which makes it a key skill to have.

6. Innovation.

An important skill. Great companies innovate and if your aim is to build a company that will someday be ranked among the world’s best, it is a vital skill to have.

7. Focus.

Entrepreneurs live in the moment, which means they are focused. Focus is a key skill because by being focus as an entrepreneur, You will get more done.

All about Innovation Leadership

· To have a vision for change. Without guidance from the leader, team members will not know where they should direct their innovation efforts. In my opinion, this is fundamental.

· Communicate the innovation message. It is critical that actions back up the words. So, more than merely communication, it needs to be a statement of commitment and intent. It needs to be supported through a real demonstrable plan of action which is promoted throughout the organisation. This is the second most important aspect. If, as leader, you do not demonstrate your strongest commitment to innovation, other members of the organisation will not believe in it.

· Set goals for innovation. This is tied in with needing a vision for change. Both of these manage where efforts are directed. The old cliché of what gets measured, gets done is accurate here. So select your goals, and how they are measured carefully.

· Set expectations. Rather than set easy targets, set stretch targets. The latter will ensure that team members will look for more radical solutions, rather than follow the herd.

· Throw down a challenge. This is a successful way of stimulating people’s efforts and galvanising action. To work, such a challenge just be just that.

· Overcome the fear of change. People are naturally apprehensive about change. We all fear the unknown. We are all reluctant to take risks, particularly if we are penalised for doing so. We all question the need to reinvent the wheel. Success can often work against innovation! So dealing with a fear of change is a key objective. Messages are critical – ‘let’s not be complacent’, ‘we are doing well, but we need to do better’, ‘if we don’t find new ways to reach and delight our customers, then others will do it for us’, ‘there is a risk in innovating, but there is a bigger risk in standing still’, etc. These leaders will not only push such messages, but will also listen and deal with the concerns of their people.

· Encourage dissent, but get rid of the cynics. Dissent can open up new ideas, as long as it is constructive dissent. Tom Peters: “Innovation comes from angry and driven people”. Balance this encouragement of dissent with getting rid of the cynics. Cynics can be toxic to the innovation process. Such negative energy can undermine the energy and commitment and passion of the whole team.

· Break down internal barriers. Get rid of the silo mentality which often pervades larger organisations. Office politics is also reduced.

· Be passionate. People will not follow an unenthusiastic leader!

About Getting Personal in Business

CURIOSITY
People will click on your link if they are curious about what you have to say. It is also far more interesting to watch someone speak rather than read chunks of paragraphs, as the human voice has an amazing way of converting information into meaningful content.

CONNECTION
Face-to-face contact is the best and most powerful form of communication but video comes a very close second. People connect with people, not businesses, and video helps them see the warm body behind the business. Science also shows that the fusiform fascial area of the brain makes us pay attention to a face, and use it as a point to gather information and establish believability.

TRUST
This is established when the person relaying the information is perceived to be honest. To that end, it is imperative that your video marketing message does not appear to be scripted or rehearsed. Viewers must get a sense of the ‘real’ you to know that you are speaking from the heart. Only then are they likely to believe what you say.

CREDIBILITY
Most communication comes from non-verbal cues such as tone of voice and body language. Hold yourself well and speak with authority to deliver a sense of credibility so people see you as a living example of your message.

Information of Business For Newbies

You can work a couple of hours a day or week, depending on how serious you are.

And frankly the drop shipping method I’m about to show you is so straightforward, a teenager can do it.

Hint: Get your kids started with this when they’re in 8 or 9th grade, and by the time they graduate high school they’ll have a very nice nest egg for college, along with more real world business skills than most college graduates.

Now then… how do you find products?

Amazon can give you a wealth of information on what’s selling and what’s hot at the moment.

Go to Google (yes Google, not Amazon) and run some searches such as…

· Most popular kitchen gadgets on Amazon

· Most popular fitness items on Amazon

· Most popular electronic gadgets on Amazon

· Most popular pet products on Amazon

· Etc.

The first few results will be from the Amazon website itself, but don’t stop at those.

You’ll also find articles pointing out what’s new, what’s selling and what’s especially popular.

Be sure you’re only looking at results from the last 12-18 months – anything else might be out of date, especially if you’re looking at anything electronic in nature.

Make a list of possible products you’d like to sell. Once you’ve got some research done, you should have an idea of what niche you’d like to focus on.

Once you’ve chosen your niche, dig deeper into that niche to find products. You might even choose a sub-niche to make targeting your prospects easier. For example, instead of choosing ‘dogs’ as your niche, you might choose a single breed such as ‘Great Danes.’

When you have your chosen niche and your products, go to Shopify and open your own store with their 14 day free trial.

Next, go to Oberlo and sign up to get their free plugin. This is going to make it super simple to add products to your store.

Now add the Oberlo plugin to your Shopify store.

Set up your payment processor. This is probably going to be PayPal or Stripe, or whatever service you are currently using.

Last, go to AliExpress and open a new account.

Once you’ve done that, import your products to your store by using the Oberlo plugin.

Did this sound like a lot of work?

Remember, you only have to set up these accounts once. After that, anytime you want to add a new product, it will only take you a few minutes to open things, grab the product and put it on your site.

Once you’ve done everything above, you are ready to start driving traffic and making money.

If you already have a list in this niche, then that’s your first go-to place to get traffic.

Same way if you already have social media accounts and followers in this niche, you’ll want to promote your store in those accounts.

When you’ve done those things, it’s time to invest a little money and start advertising.

Let’s use $100 as an example. And if you don’t have the $100 to spare, you can always sell something on a site like Craigslist or Gumtree to get it, or just borrow it someplace.

Your goal will be to set up a Facebook page for your store and test ads until you find your winner. Figure on initially spending $10 a day for 10 days to find the ad that gets the sales.

Don’t overthink this or get stressed. If you’ve chosen hot selling products, this really isn’t going to be that difficult.

As an alternative, or in addition to using Facebook, you can also find large Instagram pages in your niche that have at least 50,000 followers and decent engagement.

To figure out the engagement rate, add up the number of likes for their last 10 posts, and then divide that number by 10 to find the average likes. Once you have that number, divide it by the total number of followers to find the average engagement rate.

You’re looking for a bare minimum of 1% engagement. Once you find these pages, send them a direct message asking if they’re willing to promote your product.

Rates for promotion are typically $15 for 50,000, $20-25 for 100,000, and $30-$50 for 200,000. But these rates aren’t written in stone. The higher the engagement, the more you might want to consider paying. And a lower engagement means you shouldn’t be paying as much. Negotiation is key.

Look for the pages that most closely match what you’re selling. For example, if you’re selling something for rose enthusiasts, you ideally want to find a page that focuses on roses, not on gardening in general.

By investing $50 to $100 in Instagram, you should get 2-6 promotions and several sales or more.

Use your profits to reinvest in your advertising. Closely monitor what’s working best, and do more of that. Tweak and test your page for optimal results.