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About Getting Personal in Business

CURIOSITY
People will click on your link if they are curious about what you have to say. It is also far more interesting to watch someone speak rather than read chunks of paragraphs, as the human voice has an amazing way of converting information into meaningful content.

CONNECTION
Face-to-face contact is the best and most powerful form of communication but video comes a very close second. People connect with people, not businesses, and video helps them see the warm body behind the business. Science also shows that the fusiform fascial area of the brain makes us pay attention to a face, and use it as a point to gather information and establish believability.

TRUST
This is established when the person relaying the information is perceived to be honest. To that end, it is imperative that your video marketing message does not appear to be scripted or rehearsed. Viewers must get a sense of the ‘real’ you to know that you are speaking from the heart. Only then are they likely to believe what you say.

CREDIBILITY
Most communication comes from non-verbal cues such as tone of voice and body language. Hold yourself well and speak with authority to deliver a sense of credibility so people see you as a living example of your message.